The Evasiveness of Inventory - Whether you have it or not you still Loose Sales

Rishi is a market leader in the men’s fashion market in India. It designs, produces and sells several top brands in a chain of more than 500 stores it owns, plus thousands of stores of other retailers. It enjoys a high market position and maintains its leadership for many years now. Still, in spite of the company’s success in keeping its leading position and delivering top line growth year on year (slightly above the market rate of growth) the company has not been successful in more than 20 years to deliver meaningful profits (it mostly makes a small loss, and occasionally a small profit). A management decision to focus on supply chain for achieving business performance improvement lead to the exposure of a few exceptional opportunities that through a few simple changes in their IT system and operational procedures resulted in a nice growth in sales and mainly a dramatic improvement in profitability and consumer satisfaction.